Past Issues
of XO
XO is a newsletter with a mission to be loved by marketing executives and event professionals.
Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what’s new and what’s next in the world of events.
To join in, subscribe now or explore past issues below.
January 2026 | Issue 059
The Showmanship Revival Is Here
January 2026 | Issue 059
The Showmanship Revival Is Here
December 2025 | Issue 058
The Future of Field Leadership Meetings Is More Human
December 2025 | Issue 058
The Future of Field Leadership Meetings Is More Human
November 2025 | Issue 057
15 Events to Watch in 2026
November 2025 | Issue 057
15 Events to Watch in 2026
October 2025 | Issue 056
Teach Attendees to Think Again
October 2025 | Issue 056
Teach Attendees to Think Again
September 2025 | Issue 055
10 Things Agencies Wish You’d Include in Your Event RFPs
September 2025 | Issue 055
10 Things Agencies Wish You’d Include in Your Event RFPs
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August 2025 | Issue 054
The Rise (and Reality) of Regional Developer Events
August 2025 | Issue 054
The Rise (and Reality) of Regional Developer Events
July 2025 | Issue 053
The Future of Keynote Design Is Here
July 2025 | Issue 053
The Future of Keynote Design Is Here
June 2025 | Issue 052
Global Brands Need a Vision Deck
June 2025 | Issue 052
Global Brands Need a Vision Deck
May 2025 | Issue 051
Global Expansion in an Era of Economic Uncertainty
May 2025 | Issue 051
Global Expansion in an Era of Economic Uncertainty
April 2025 | Issue 050
Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders
April 2025 | Issue 050
Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders
Special Issue
Opus Agency Acquires APAC’s Brand Experience Agency of The Year
Special Issue
Opus Agency Acquires APAC’s Brand Experience Agency of The Year
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February 2025 | Issue 048
The Power of a Red Thread in Global Event Design
February 2025 | Issue 048
The Power of a Red Thread in Global Event Design
January 2025 | Issue 047
Event Personalization Is Here (Finally!)
January 2025 | Issue 047
Event Personalization Is Here (Finally!)
December 2024 | Issue 046
The Middle East is the Future of Events
December 2024 | Issue 046
The Middle East is the Future of Events
November 2024 | Issue 045
15 Events to Watch in 2025
November 2024 | Issue 045
15 Events to Watch in 2025
July 2024 | Issue 041
Mapping Your Employee Experience (EX)
July 2024 | Issue 041
Mapping Your Employee Experience (EX)
June 2024 | Issue 040
WXO Summit: Reflections on the Wild and Wonderful
June 2024 | Issue 040
WXO Summit: Reflections on the Wild and Wonderful
May 2024 | Issue 039
Six Ways to Rethink Your Sales Kickoff
May 2024 | Issue 039
Six Ways to Rethink Your Sales Kickoff
April 2024 | Issue 038
London Calling: Why Brands Are Meeting in The Big Smoke
April 2024 | Issue 038
London Calling: Why Brands Are Meeting in The Big Smoke
February 2024 | Issue 036
How to Scale A User Conference for Greater Impact
February 2024 | Issue 036
How to Scale A User Conference for Greater Impact
January 2024 | Issue 035
Five Ways Location Intelligence Reshapes Event Design
January 2024 | Issue 035
Five Ways Location Intelligence Reshapes Event Design
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December 2023 | Issue 034
Ten Ways to Create ‘Glimmers’ at Events ✨
December 2023 | Issue 034
Ten Ways to Create ‘Glimmers’ at Events ✨
November 2023 | Issue 033
Four New Audience Engagement Trends
November 2023 | Issue 033
Four New Audience Engagement Trends
October 2023 | Issue 032
Modern Contingency Planning - A Conversation with Opus Agency Experts
October 2023 | Issue 032
Modern Contingency Planning - A Conversation with Opus Agency Experts
September 2023 | Issue 031
How to Price Conference Passes in 2024
September 2023 | Issue 031
How to Price Conference Passes in 2024
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August 2023 | Issue 030
Party Time! Seven Tips for Designing Your Next Employee Celebration
August 2023 | Issue 030
Party Time! Seven Tips for Designing Your Next Employee Celebration
July 2023 | Issue 029
Annual Study: What Attendees Want from Their 2024 Sales Kickoff
July 2023 | Issue 029
Annual Study: What Attendees Want from Their 2024 Sales Kickoff
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June 2023 | Issue 028
New Operating Systems are Transforming Global Event Portfolios—Here's How
June 2023 | Issue 028
New Operating Systems are Transforming Global Event Portfolios—Here's How
May 2023 | Issue 027
Demystifying the Rise of Short-Form Video for Event Marketers
May 2023 | Issue 027
Demystifying the Rise of Short-Form Video for Event Marketers
February 2023 | Issue 026
Maximizing ROI with Roadshow Events
February 2023 | Issue 026
Maximizing ROI with Roadshow Events
January 2023 | Issue 025
Tapping into Attendee Psyche
January 2023 | Issue 025
Tapping into Attendee Psyche
December 2022 | Issue 024
Inside the Tech Giant's ADI Strategy
December 2022 | Issue 024
Inside the Tech Giant's ADI Strategy
Issue 023
Strategic Insights into an Evolving Economic Narrative
Issue 023
Strategic Insights into an Evolving Economic Narrative
October 2022 | Issue 022
Strategic Insights into an Evolving Economic Narrative
October 2022 | Issue 022
Strategic Insights into an Evolving Economic Narrative
September 2022 | Issue 021
Introducing O+: The Climate-Positive Framework for Event Sustainability
September 2022 | Issue 021
Introducing O+: The Climate-Positive Framework for Event Sustainability
August 2022 | Issue 020
The New Playbook for Audience Acquisition
August 2022 | Issue 020
The New Playbook for Audience Acquisition
June 2022 | Issue 018
New Report: A Guide for Planning your 2023 Sales Kickoff
June 2022 | Issue 018
New Report: A Guide for Planning your 2023 Sales Kickoff
April 2022 | Issue 016
The Rise of the Stakeholder Economy
April 2022 | Issue 016
The Rise of the Stakeholder Economy
March 2022 | Issue 015
Download The 2022 Event Strategy Report
March 2022 | Issue 015
Download The 2022 Event Strategy Report
February 2022 | Issue 014
From Moments to Movements — with a fresh look, we’re ready for a new era.
February 2022 | Issue 014
From Moments to Movements — with a fresh look, we’re ready for a new era.
January 2022 | Issue 013
More than ever, it is an evolving space for women in the experiential and event industry.
January 2022 | Issue 013
More than ever, it is an evolving space for women in the experiential and event industry.
December 2021 | Issue 012
The World Is Eager For Incentive Travel
December 2021 | Issue 012
The World Is Eager For Incentive Travel
November 2021 | Issue 011
The metaverse has the potential to transform the industry in a big way.
November 2021 | Issue 011
The metaverse has the potential to transform the industry in a big way.
October 2021 | Issue 010
As 2021 winds down, let's pause and celebrate all that we have accomplished.
October 2021 | Issue 010
As 2021 winds down, let's pause and celebrate all that we have accomplished.
September 2021 | Issue 009
For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.
September 2021 | Issue 009
For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.
August 2021 | Issue 008
Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.
August 2021 | Issue 008
Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.
July 2021 | Issue 007
With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.
July 2021 | Issue 007
With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.
June 2021 | Issue 006
Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.
June 2021 | Issue 006
Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.
May 2021 | Issue 005
A technology revolution is pushing us into new spaces and, soon, into a world without screens.
May 2021 | Issue 005
A technology revolution is pushing us into new spaces and, soon, into a world without screens.
April 2021 | Issue 004
Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.
April 2021 | Issue 004
Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.
March 2021 | Issue 003
Here is how chit-chat, new status currencies, and asynchronous listening parties give us a glimpse of what's to come.
March 2021 | Issue 003
