Issue 016

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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;margin-right:100%;"> From Consumers to Stakeholders </div> <style type="text/css"> .fontsize2 { font-size: 10px; line-height: 14px; } .fontsize3 { font-size: 12px; line-height: 16px; } .fontsize4 { font-size: 14px; line-height: 18px; } .fontsize5 { font-size: 16px; line-height: 18px; } .fontsize6 { font-size: 36px; line-height: 36px; } .fontsize7 { font-size: 40px; line-height: 40px; } .width600 { width: 600px; } .width520 { width: 520px; } .backgroundcolor { background-color: #c8c8c8; } .col3 td { width: 162px !important; } .col3img { width: 162px !important; } @media screen and (max-width:600px) { .backgroundcolor { background-color: white; } .width600 { width: 600px; } .fontsize2 { font-size: 15px; line-height: 21px; } .fontsize3 { font-size: 18px; line-height: 24px; } .fontsize4 { font-size: 21px; line-height: 27px; } .fontsize5 { font-size: 24px; line-height: 27px; } .fontsize6 { font-size: 54px; line-height: 54px; } .fontsize7 { font-size: 60px; line-height: 60px; } .footersocial img { width: 42px; height: 42px; margin-left: 20px; } .col3 { display: inline; } .col3 tr { display: inline; } .col3 tr { display: inline; } .col3 tr.col3spacer { display: none; } .col3 td.col3spacer { display: none; } .col3 td { width: 100% !important; padding-bottom: 60px; display: block; } .col3img { width: 100% !important; } } </style> <style type="text/css"> @media screen and (max-width:600px) { .col3\0 { display: table; } .col3 tr\0 { display: table-row; } .col3 tr.col3spacer\0 { display: table-row; } .col3 td.col3spacer\0 { width: 17px !important; display: table-cell; } .col3 td\0 { width: 162px !important; display: table-cell; } } </style> <div class="backgroundcolor" style="padding:40px 0px;"> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td class="width520" colspan="2" height="40" style="height:40px;" width="520"> &nbsp; </td> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td align="left" rowspan="2" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif; color:#001ef0;"> <a href="https://www.opusagency.com/xo"> <img alt="xo" border="0" height="58" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a625786bf5f3beace1_xo.png" width="112"> </a> </font> </td> <td align="right" style="text-align:right; vertical-align:top;" valign="top"> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> <a href="https://www.opusagency.com/"> <img alt="by" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a663d7881ea83e2e09_by.png" width="58"><img alt="opus" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a6f00cd106fe8f21da_opus.gif" width="89"> </a> </font> </td> </tr> <tr> <td align="right" style="text-align:right; vertical-align:bottom;" valign="bottom"> <font class="fontsize2" face="Trebuchet MS, sans-serif" size="2" style="font-family:Trebuchet MS, sans-serif;"> <strong> Issue 016: June 2022 </strong> </font> </td> </tr> <tr> <td colspan="2" height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td class="width520" style="position:relative;" width="520"> <a href="https://www.opusagency.com/article/the-rise-of-the-stakeholder-economy" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62ba1ef7b439b02617c76cbd_XO-MastHead-v2-2.jpg" alt="" border="0" width="520" class="width520"></a> </td> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> <tr> <td> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> <font class="fontsize6" size="6"> The Rise of the Stakeholder Economy </font> </strong> <br> <font class="fontsize5" size="5"> &nbsp;<br> <strong>How A Global Movement Is Turning Consumers Into Stakeholders</strong> </font> </font> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- gray section start --> <table bgcolor="#f0f0f0" border="0" cellpadding="0" cellspacing="0" style="background-color:#f0f0f0;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <font face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;" class="fontsize5" color="#001ef0" size="5"> <strong> Audience expectations are evolving...again. <br> &nbsp; </strong> </font> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <p>Fueled by a universal need to be seen and heard, shaped by recent events, and enabled by technological advancements &mdash; audiences today expect to be seen, heard, and have a say in the brand.</p><p>Event marketers are catalyzing this audience evolution by designing events and experiences that encourage active audience participation.<br></p><p><a href="https://www.opusagency.com/article/the-rise-of-the-stakeholder-economy" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u><strong>These are the five trends that are changing the audience mindset from consumer to participants to stakeholders.</strong></u></font></a></p> </font> <table> <tbody> <tr> <td align="right" style="text-align:right; vertical-align:middle;" valign="middle"> <img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62684d6102f1770a734d0717_Author%20Circle%20-%20Kate%20Romano.png" alt="" border="0" width="79" height="79" style="width:79px; height:79px; border-width:0px;"> </td> <td style="width:16px;" width="16"> &nbsp; </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <font color="#001ef0" style="color:#001ef0;"> Kate Romano </font> <br> Director of Marketing </font> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> </tr> </tbody> </table> <!-- gray section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- blue section start --> <table border="0" cellpadding="0" cellspacing="0" class="width520" width="520" "=""> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="left" class="blueleft" width="246" style="width:246px; vertical-align:top; text-align:left;" valign="top"> &nbsp;<br> <a href="https://www.bizbash.com/bizbash-lists/brands-event-pros/article/22250118/industry-innovators-2022-event-tech-experts" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62b6050cc3d53f382bf12cc6_Featured%20Promo-TopInnovators.png" alt="" border="0" width="200" style="width:200px; border-width:0px;"></a> </td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp;<br> <font class="fontsize5" size="5"> BizBash Announces Top 12 Event Tech Innovators </font> </font> <br> <br> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font size="4" class="fontsize4"> <p>Congratulations to this crew who keeps pushing our industry to new heights&mdash;especially Opus Agency&rsquo;s VP of Technical Solutions, Todd Moritz.</p> <p><a href="https://www.bizbash.com/bizbash-lists/brands-event-pros/article/22250118/industry-innovators-2022-event-tech-experts" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u>See the full list</u></font></a></p> <br> &nbsp; </font> </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- top tabs section start --> <div> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> Top Tabs </font> </strong> </div> <!-- 30px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="30" style="height:30px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 30px vertical spacer end --> <table border="0" cellpadding="0" cellspacing="0" class="col3"> <tbody> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #1 start --> <a href="https://www.linkedin.com/feed/update/urn:li:activity:6922557814695493632/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b602a94eccbff066f106f4_Top%20Tabs%20-%20Attendee%20Bill%20of%20Rights.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> The Attendee Bill of Rights, Dictated By Attendees </strong> </font> <br> &nbsp;<br> Having crowdsourced attendees&rsquo; pet peeves, this Attendee Bill of Rights is an event marketer's guide to creating attendee-first events, as dictated by attendees. <a href="https://www.linkedin.com/feed/update/urn:li:activity:6922557814695493632/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Dig In </u> </font> </a> <!-- top tabs #1 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #2 start --> <a href="https://meetings.skift.com/labor-shortage-horror-stories/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b6030f9c0d62517ea4cee4_Top%20Tabs%20-%20Labor%20Shortages.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> Horror Stories From Labor Shortages Affecting Events </strong> </font> <br> &nbsp;<br> Labor shortages are impacting events in multiple and sometimes completely unforeseen ways. Four event experts candidly share their horror stories. <a href="https://meetings.skift.com/labor-shortage-horror-stories/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Plan Ahead </u> </font> </a> <!-- top tabs #2 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #3 start --> <a href="https://www.themeetingmagazines.com/news/irf-report-examines-role-incentive-programs/?post_type=association_post" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b6036554fa985914244e73_Top%20Tabs%20-%20Incentive%20Programs.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> Incentive Programs In Today&rsquo;s Decentralized Workforce </strong> </font> <br> &nbsp;<br> The newly released IRF report explores the use of incentives as a business strategy to help organizations attract, retain, and build culture across in-office and remote workers. <a href="https://www.themeetingmagazines.com/news/irf-report-examines-role-incentive-programs/?post_type=association_post"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Explore It </u> </font> </a> <!-- top tabs #3 end --> </font> </td> </tr> <tr class="col3spacer"> <td colspan="5" height="40" style="height:40px;"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:1px; height:1px;" width="1"> </td> </tr> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #4 start --> <a href="https://chiefexecutive.net/how-to-rethink-events-for-a-new-era/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b603a48d7fd15b10e58360_Top%20Tabs%20-%20%20Events%20For%20A%20New%20Era.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> How To Rethink Corporate Events For A New Era </strong> </font> <br> &nbsp;<br> Corporate events and conferences will never be the same. And that's a good thing. It&rsquo;s clear that events will be better than ever if we act on what we&rsquo;ve learned. <a href="https://chiefexecutive.net/how-to-rethink-events-for-a-new-era/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Start Over </u> </font> </a> <!-- top tabs #4 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #5 start --> <a href="https://www.inc.com/ben-sherry/artificial-intelligence-hospitality-industry.html/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b60444614a44337514cc71_Top%20Tabs%20-%20AI%20Transforming%20Hospitality.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> 3 Ways AI Is Transforming the Hospitality Industry </strong> </font> <br> &nbsp;<br> AI is helping businesses that are understaffed and tight on cash. Several companies offer AI-based solutions to streamline guest experiences and back-of-house operations. <a href="https://www.inc.com/ben-sherry/artificial-intelligence-hospitality-industry.html/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Automate It </u> </font> </a> <!-- top tabs #5 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #6 start --> <a href="https://future.a16z.com/college-ambassador-program-how-to-for-startups/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b6048470ca5c58397b1a81_Top%20Tabs%20-%20College%20Ambassador%20Programs.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> A Startup's Guide To Launching College Ambassador Programs </strong> </font> <br> &nbsp;<br> When done right, college ambassador programs are a low cost way to acquire users, generate buzz, and kickstart the network effects that lead to massive growth and adoption. <a href="https://future.a16z.com/college-ambassador-program-how-to-for-startups/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Launch It </u> </font> </a> <!-- top tabs #6 end --> </font> </td> </tr> </tbody> </table> <!-- top tabs section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- beige section 1 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;"> &nbsp; </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Recovery Roundup </font> </strong> <br> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp;<br> Studying and celebrating the return of in-person experiences. Curated by the Opus Agency Health &amp; Safety team. <br> &nbsp; </font> <table> <tbody> <!-- beige section 1 point #1 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b606822db8f445630d1c11_RecoveryIcons-AntiCovidPill.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Overcoming Hurdles: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.technologyreview.com/2022/02/04/1044714/pfizer-covid-pill-paxlovid-pandemic/"> <font color="#001ef0" style="color:#001ef0;"> How Pfizer Made an Effective Anti-Covid Pill </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #1 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b60693cd8d5d3d5a6c172d_RecoveryIcons-CovidWithMeeting.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Relentless: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/risk-management/covid-isn-t-done-meetings"> <font color="#001ef0" style="color:#001ef0;"> Covid Isn&rsquo;t Done with Meetings </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #2 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b606d5dcafd64ef1814e8b_RecoveryIcons-Planners.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Venue Ventilation: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/risk-management/venue-ventilation-reasons-planners-pay-attention?NL=CMI-06&Issue=CMI-06_20220607_CMI-06_61&sfvc4enews=42&cl=article_1_b&utm_rid=CPLSM000008395471&utm_campaign=20191&utm_medium=email&elq2=f72bddc553ae48fc8ee65ea04e21fda6"> <font color="#001ef0" style="color:#001ef0;"> Reasons for Planners to Pay Attention </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #3 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62b606dedcafd6c31781553d_RecoveryIcons-ChinaDisinfecting.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Pushing the Narrative: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.technologyreview.com/2022/05/19/1052458/why-china-disinfect-everything/"> <font color="#001ef0" style="color:#001ef0;"> Why China Is Still Obsessed with Disinfecting Everything </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #4 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #5 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62ba0998c633c1932047531f_RecoveryIcons-UStravellers-Concern-Cost.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Money Before Health: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://skift.com/2022/05/24/u-s-travelers-more-concerned-about-costs-than-covid-for-first-time-since-pandemic/"> <font color="#001ef0" style="color:#001ef0;"> U.S. Travelers More Concerned About Costs Than Covid for First Time Since Pandemic </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #5 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #6 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62ba09f80831c4395b7818dd_RecoveryIcons-LosAngeles.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Reversing Covid Protocol: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://skift.com/blog/los-angeles-becomes-one-of-the-first-u-s-city-to-mandate-daily-hotel-room-cleaning/"> <font color="#001ef0" style="color:#001ef0;"> Los Angeles Becomes One of the First U.S. Cities to Mandate Daily Hotel Room Cleaning </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #6 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> </tr> </tbody> </table> <!-- beige section 1 end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- beige section 2 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;"> &nbsp; </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" pardot-data="" style="height: 40px; width: 440px; font-size: 12px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Sustainability Synopsis </font> </strong> <font face="Trebuchet MS, Helvetica, sans-serif" style="font-family:Trebuchet MS, sans-serif" size="4" class="fontsize4"> <br> &nbsp;<br> From slowing to undoing &mdash; moving from net-zero to climate postive &mdash; this is what matters as we improve our shared impact. <br>&nbsp; </font> <table> <tbody> <!-- beige section 2 point #1 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879bca2052d3f70d0c35c8_SustainabilityIcons-HotelSoap.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Emissions &amp; Admissions: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.protocol.com/climate/salesforce-google-flights-emissions-calculators"> <font color="#001ef0" style="color:#001ef0;"> Business Travel Is Big Tech's Next Climate Challenge </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #1 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879c3639c4db76ccfee921_SustainabilityIcons-NewTechNetZero.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> New Beginnings </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://meetings.skift.com/why-it-pays-to-choose-event-destinations-where-urban-renewal-is-a-priority/"> <font color="#001ef0" style="color:#001ef0;"> Why It Pays to Host Events Where Urban Renewal Is a Priority </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #2 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879c7965a2c8c10e861bc0_SustainabilityIcons-EventIndustryReport.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Roadtrip: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://skift.com/2022/06/02/global-tourism-must-confront-these-3-consumer-shifts-in-its-sustainability-push/"> <font color="#001ef0" style="color:#001ef0;"> Global Tourism Must Confront These Three Consumer Shifts In Its Sustainability Push </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #3 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879cb1d35657fb42d5f5d8_SustainabilityIcons-HotelSustainable.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> No Doubt About It: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.northstarmeetingsgroup.com/Planning-Tips-and-Trends/Sustainability/sustainable-meetings-california?utm_source=eNewsletter&utm_medium=Email&utm_campaign=eltrMtgNews&oly_enc_id=5623B3602590D4Y"> <font color="#001ef0" style="color:#001ef0;"> Why California Is Ideal for Sustainable Meetings and Events </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #4 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #5 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879ce9f74e2d195207dee9_SustainabilityIcons-BiodegradableTest.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Waste Not: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.yankodesign.com/2022/05/09/worlds-first-fully-biodegradable-covid-test-aims-at-tackling-the-medical-waste-problem/"> <font color="#001ef0" style="color:#001ef0;"> World's First Fully Biodegradable COVID Test Aims At Tackling Our Massive Medical Waste Problem </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #5 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #6 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879d16cb6b0614b8ff8ba0_SustainabilityIcons-MarriottPractices.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> On It: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.northstarmeetingsgroup.com/News/Hotels-and-Resorts/marriott-international-sustainability?utm_source=eNewsletter&utm_medium=Email&utm_campaign=eltrMtgNews&oly_enc_id=5623B3602590D4Y"> <font color="#001ef0" style="color:#001ef0;"> How Marriott Is Expanding Its Sustainable Practices for Events </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #6 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> </tr> </tbody> </table> <!-- beige section 2 end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- blue section start --> <table bgcolor="#e1f5fa" border="0" cellpadding="0" cellspacing="0" style="background-color:#e1f5fa;" class="width520" width="520"> <tbody> <tr> <td> <table> <tbody> <tr> <td align="left" class="blueleft" width="246" style="width:246px; vertical-align:top; text-align:left;" valign="top"> <a href="https://www.bbc.com/worklife/article/20220517-the-death-of-mandatory-fun-in-the-office" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62b60aa55365faf7b9a8d183_Final%20Circle-Death%20of%20Mandatory%20Fun-v2.png" alt="" border="0" width="246" height="215" style="width:246px; height:215px; border-width:0px;"></a> </td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp;<br> <font class="fontsize5"> <strong> </strong><strong>THE DEATH OF 'MANDATORY FUN' IN THE OFFICE</strong> <br> &nbsp; </font> <br> <font class="fontsize4"> <p><strong>The pandemic put an end to required birthday cupcakes, team happy hours, and forced &lsquo;fun&rsquo; activities. Many workers are deeply relieved.<br><br></strong><a href="https://www.bbc.com/worklife/article/20220517-the-death-of-mandatory-fun-in-the-office" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u><strong>What Employees Actually Want</strong></u></font></a><strong></strong><strong></strong></p> </font> <br> &nbsp; </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <div style="text-align:center;"> <center> <font class="fontsize5" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <span style="font-size:20px;"> <strong> Keep Up! 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From Consumers to Stakeholders
 
xo byopus
Issue 016: June 2022
 
 
The Rise of the Stakeholder Economy
 
How A Global Movement Is Turning Consumers Into Stakeholders
 
 
Audience expectations are evolving...again.
 

Fueled by a universal need to be seen and heard, shaped by recent events, and enabled by technological advancements — audiences today expect to be seen, heard, and have a say in the brand.

Event marketers are catalyzing this audience evolution by designing events and experiences that encourage active audience participation.

These are the five trends that are changing the audience mindset from consumer to participants to stakeholders.

  Kate Romano
Director of Marketing
 
 
 
 
BizBash Announces Top 12 Event Tech Innovators


Congratulations to this crew who keeps pushing our industry to new heights—especially Opus Agency’s VP of Technical Solutions, Todd Moritz.

See the full list


 
 
Top Tabs
 

 
The Attendee Bill of Rights, Dictated By Attendees
 
Having crowdsourced attendees’ pet peeves, this Attendee Bill of Rights is an event marketer's guide to creating attendee-first events, as dictated by attendees. Dig In

 
Horror Stories From Labor Shortages Affecting Events
 
Labor shortages are impacting events in multiple and sometimes completely unforeseen ways. Four event experts candidly share their horror stories. Plan Ahead

 
Incentive Programs In Today’s Decentralized Workforce
 
The newly released IRF report explores the use of incentives as a business strategy to help organizations attract, retain, and build culture across in-office and remote workers. Explore It

 
How To Rethink Corporate Events For A New Era
 
Corporate events and conferences will never be the same. And that's a good thing. It’s clear that events will be better than ever if we act on what we’ve learned. Start Over

 
3 Ways AI Is Transforming the Hospitality Industry
 
AI is helping businesses that are understaffed and tight on cash. Several companies offer AI-based solutions to streamline guest experiences and back-of-house operations. Automate It

 
A Startup's Guide To Launching College Ambassador Programs
 
When done right, college ambassador programs are a low cost way to acquire users, generate buzz, and kickstart the network effects that lead to massive growth and adoption. Launch It
 
 
Recovery Roundup
 
Studying and celebrating the return of in-person experiences. Curated by the Opus Agency Health & Safety team.
 
Overcoming Hurdles:
How Pfizer Made an Effective Anti-Covid Pill
 
Relentless:
Covid Isn’t Done with Meetings
 
Venue Ventilation:
Reasons for Planners to Pay Attention
 
Pushing the Narrative:
Why China Is Still Obsessed with Disinfecting Everything
 
Money Before Health:
U.S. Travelers More Concerned About Costs Than Covid for First Time Since Pandemic
 
Reversing Covid Protocol:
Los Angeles Becomes One of the First U.S. Cities to Mandate Daily Hotel Room Cleaning
 
 
 
Sustainability Synopsis
 
From slowing to undoing — moving from net-zero to climate postive — this is what matters as we improve our shared impact.
 
Emissions & Admissions:
Business Travel Is Big Tech's Next Climate Challenge
 
New Beginnings
Why It Pays to Host Events Where Urban Renewal Is a Priority
 
Roadtrip:
Global Tourism Must Confront These Three Consumer Shifts In Its Sustainability Push
 
No Doubt About It:
Why California Is Ideal for Sustainable Meetings and Events
 
Waste Not:
World's First Fully Biodegradable COVID Test Aims At Tackling Our Massive Medical Waste Problem
 
On It:
How Marriott Is Expanding Its Sustainable Practices for Events
 
 
 
THE DEATH OF 'MANDATORY FUN' IN THE OFFICE
 

The pandemic put an end to required birthday cupcakes, team happy hours, and forced ‘fun’ activities. Many workers are deeply relieved.

What Employees Actually Want


 
 
Keep Up!
 
 
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