Delivery
Dell Technologies partnered with Opus Agency to scale the Forums experience across multiple markets, designing a roadshow model that could flex city to city while keeping the brand and storytelling consistent.
- Roadshow strategy and multi-city event design
- Creative direction and production design
- Venue transformation and environment build
- Content staging and keynote production
- Attendee journey and on-site engagement
Each stop brought the experience to life in new ways across Toronto, New York City, Chicago, Washington, D.C., and Dallas.
The tour culminated with a showcase event at AT&T Stadium, home of the Dallas Cowboys. Attendees gathered directly on the field for content, networking, and product exploration.
The finale featured an iconic entrance from Michael Dell running through the Cowboys star before taking the stage, followed by a guest appearance from Hall of Fame running back Emmitt Smith.
The tour closed the way it should—with a full stadium fireworks show.
