Igniting Innovation Across the Nation with Dell Forums Roadshow

Dell Technologies Forum transforms ideas into innovation. This global roadshow tours multiple stops around the world, bringing together customers and partners to experience the power of Dell Technologies all in one place. The audience connects with peers, engages with thought leaders, and discovers how they can make transformation real—every day. 

This immersive, in-person experience brings it all together—the emerging trends, cutting-edge technologies, dynamic speakers, and concrete ways people are transforming organizations. 

Since partnering with Opus Agency in 2022, the Dell Technologies Forums exploded in popularity, and we knew it was time to expand. For the 2023 Forum, we hit the road on a five-stop tour across North America. Each city—Toronto, NYC, Chicago, DC, and Dallas—had its own style and unique venue provisions, requiring a multi-pronged approach to design and production.

The showcase event on the tour took place in Dallas at the AT&T Stadium. During the fifth and final Forum stop, Michael Dell ran through the iconic Cowboys Star before taking the stage. Attendees engaged with content and peers directly on the field and even heard from guest speaker Emmitt Smith, three-time Super Bowl Champion and 2010 Pro Football. The event, and thus the Forums tour, culminated in an extravagant fireworks display.

Across these North American markets, attendees learned about the latest and greatest technology and strengthened an ecosystem of innovators, exceeding 100% attendance targets for each city and measurable moving key performance metrics for Dell’s business. 

Find a Dell Technologies Forum near you.