Paula Mettler

Brand Journalist

Across a portfolio of world-shaping brands, including Google, Microsoft, Salesforce, and many more, Paula and her Opus Agency teams are accelerating the power of shared experiences.

Paula is a writer, marketer, and B2B content creator specializing in developing integrated campaigns in the brand experience and marketing space.

As Brand Journalist at Opus Agency, Paula reports on what's new and what's next in the world of experience, specializing in brand strategy, press exposure, award recognitions, and speaking engagements in some of the biggest industry publications in the game.

Before joining Opus Agency, Paula served in content marketing roles at award-winning marketing agencies and hospitality publications.

Paula is the author of XO by Opus, a newsletter with a mission to be loved by marketing executives and event professionals.

Why You Need a KBYG

Harnessing the power of the pre-event event.

Engagement Trends Emerging in Fall 2024

Explore how trends in unfiltered videos, seasonal vibes, creator coverage, and community clubs are transforming events.

Destination Edit: Exploring APAC

Six new destinations on our global tour.

How to Audit Your Event

15 impact markers to maximize potential.

Engagement Trends Emerging in July/August 2024

Explore how trends in neuro inclusion, summer fun, alone-togetherness, and the Paris Olympics are transforming events.

Mapping the Employee Experience (EX)

Five pillars for catalyzing shared purpose and engagement.

Top Five Takeaways from WXO Summit

Where attendees lead the experiential revolution.

Destination Edit: Victoria, Manzanillo, and Montana

Exploring North American destinations for the first stop on our global tour.

Engagement Trends Emerging in May/June 2024

Explore how trends in AI competition, women’s sports, JOMO, and sleuthing transform how attendees participate in our events.

Six Ways to Rethink Your Sales Kickoff

Unexpected tactics for making a lasting impression on modern sales teams.

Movement Maker London

EMEA’s global event stage for innovation, sustainability, and culture.

The Latest Trends in Event Registration

Explore how data, technology, and community fuel event success for leading brands.

Engagement Trends Emerging in March/April 2024

Explore how trends in slowing down, hobby culture, humanity > AI, and wellness pursuits are transforming how attendees participate in our events.

How to Scale A User Conference for Greater Impact

Five tips to evolve your customer event into a brand movement.

February 2024 Engagement Trends

Explore how ‘nowstalgia,’ growth eras, ins-and-outs lists, and print media are transforming how attendees participate in our events.

Location Intelligence Services

How real-world location and foot traffic analytics will reshape the future of attendee experiences.

The Impact of Company Values on Event Success

Exploring ROI through “values lenses” with author and speaker Daniel Aronson.

Ten Ways to Create ‘Glimmers’ at Events

How to spark feelings of joy, peace, and belonging for attendees.

Engagement Trends November 2023

Explore how low stimulation, cringy confidence, kidulting escapism, and gamified campaigns are transforming how attendees participate in our events.

Modern Contingency Planning

A conversation with Opus Agency experts on building modern contingency plans that heighten the attendee experience.

How to Make Your B2B Brand Activation Stand Out

Unique trends for attracting attendees, engaging your audience, and maximizing business investments.

How to Price Conference Passes in 2024

Benchmark data, trends, and considerations.

Party Time! Seven Tips for Designing Your Next Employee Experience

Our top seven tips for designing employee celebrations.

Collision Conference 2023

Discover why the world’s leading tech brands activate at Collision.

The 2024 Sales Kickoff Report

The annual report that redefines the SKO is back.

Destination Toronto

Five reasons global brands are meeting in Toronto.

Demystifying the Rise of Short-Form Video for Event Marketers

How can event marketers leverage short-form video to maximize event registration and boost attendance?

Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events

Drive value, prioritize focus, and maximize investments with a modern roadshow program.

Redefining Event Accessibility, Diversity, and Inclusion with Microsoft

Redefining event equity with a focus on accessibility.

Five Movements Driving Us Forward in 2023

Forecasting key trends in business, marketing, and events.

Doing More With Less

Strategic insights into an evolving economic narrative.

Introducing O+ The Climate-Positive Framework for Event Sustainability

The climate-positive framework for event sustainability.

New Playbook for Audience Acquisition

Three approaches to easing audience attrition.

The Great Re-incentivization

Five data-backed trends to reframe the corporate incentive.

The Sales Kickoff Report

The inaugural report that will redefine the SKO — is here.