Brent Turner

EVP, Strategy and Solutions

Across a portfolio of world-shaping businesses—including Amazon, Google, Microsoft, Salesforce, and many more—Brent and his Opus Agency teams are forming and fueling the future of brand movements.

As a member of the Opus Agency executive team and head of their strategy, marketing, and growth enablement teams, Brent drives business success at the intersection of experience, content, and community.

Before joining Opus Agency, Brent was the chief digital officer for MIT, was an executive at renowned marketing agencies, successfully sold his own agency, and survived two startup-to-IPO adventures.

His three-decade-long career is filled with the achievements (and scars) that come from sharing intrigue, obsessing excellence, and grouping things in threes.

Reach out or follow what's next on LinkedIn, Twitter, personal site, and in his popular—and often irreverent—personal newsletter, The New New.

The Rise of the Dopamine Culture and Its Impact on Event Design

Five strategies for fueling rushes of positivity.

A Psychological Framework for Putting Stakeholders in Motion

This psychology-first framework is catalyzing relationships and fueling movements for world-shaping brands.

Introducing O+ The Climate-Positive Framework for Event Sustainability

The climate-positive framework for event sustainability.

The Rise of the Stakeholder Economy

As five strategic macro trends converge, a clearer view of the Stakeholder Economy continues to emerge—and with it, the potential to transform business, brand, and experience design.

Brand Movements — The Next Era for Marketing

What is a Brand Movement? And why is it emerging as the platform for next-gen marketing strategies?

How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

Across a reopening world, these are the latest insights and inspiration for evolving global events.

Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills

By capturing inspiration from the movement maker playbook, let’s uplevel experiences.

How Event Marketers Can Catalyze the Fourth Era of Brand Communities

A hot new marketing strategy is creating opportunities for a brand’s events and experiential marketing.

New Interfaces Bring Inspiration for In-person Interactive Experiences

A technology revolution is pushing us into spaces and, soon, into a world without screens.

How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences

Beyond the immediate focus on the hybridization of everything, our shared time of renewal and reopening foreshadows an unimagined next for the future of employee experiences.

Three Standout Perspectives on the Future of Experiences

These are the trends, ideas, and experimentations that address the most crucial question all of us are asking: “what will people want next?”

Four Paths Into the Future of Virtual Events

The trails blazed in 2020 are opening these new ways forward into 2022.

7 Trends Driving Growth in Digital Sponsorship

Marketers are using innovative approaches to ensure digital-first events create value for digital sponsors.

Five Big Transformations Driving the Future of Virtual Events

The first half of 2020 has shown us that change is the ultimate constant. With constant change comes new opportunities to learn, design, and drive innovation within virtual and digital-first events.

The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)

What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.

Content Trend: Fireside Chats, Rekindled

Breaking from their conventional confines, new formats are putting the fire back in fireside chats.

Event Trends: Syndicating Conversations

From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences.

Technology Trend: Smart Surfaces

Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.

Experiential Marketing and Social Media Trends: The Authentic Aesthetic

Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.