Tiffany Cohen Shares Incentive Insights at SITE Global Conference
Tiffany Cohen Shares Incentive Insights at SITE Global Conference
At SITE Global Conference 2025, Tiffany Cohen, CMP, CITP, and SVP of Incentives and Global Sourcing at Opus Agency, led a breakout session exploring emerging destinations that deliver high impact without high costs.
The key takeaway? Rethinking “budget-friendly” by looking at what Tiffany calls “new value” destinations—places that may not seem like cost-savers at first glance but, when evaluated holistically, deliver more for less. From lodging and activities to the overall experience, these destinations prove that a bigger impact doesn’t have to come with a bigger price tag.
Among her top picks:
- Morocco as a compelling alternative to luxury mainstays like Monaco or the UAE
- Lisbon and Portugal as hidden gems offering a fresh take on classic European incentive trips
- Fiji for its competitive pricing on accommodations and standout ecotourism offerings
- Cartagena, Colombia, for sun-and-fun seekers looking beyond Los Cabos or San Juan
- Southeast Asia for its rich opportunities, strong currency conversion rates, and exceptional hospitality
Tiffany’s session also sparked a crowdsourced list of emerging destinations to watch, from Slovenia’s old-world charm to the renewed buzz around Thailand and Ecuador.
For a full breakdown of Tiffany’s insights and more expert recommendations, check out SITE’s recap of her session here.
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