In 2023 and beyond, hybrid experiences will be the constant for many brands, but how we define “hybrid” will continue to change, especially as we explore new technologies like Web3, metaverse, and AI for brand experiences. 

In a survey from Smart Meetings, a “whopping 95% of [respondents] are planning in-person meetings for 2023, up from 88% in 2022. More than half of respondents (55%) are planning virtual meetings, down from 63% last year, but still substantial. And 52% are labeling their events as hybrid, exactly the same percentage as last year, even if the experience has morphed.”

Regardless of format, attendees want engaging and meaningful experiences that expand the physical and the digital. Our friends at Smart Meetings asked: What have you learned from the great virtual experiment of 2021, and what comes next?

Todd Mortiz, VP, Technical Solutions at Opus Agency, shared his thoughts on what’s next in their recent article.

“As an industry, we need to keep building on the solid core infrastructure that’s now proven and expected. We need to take that foundation and build upon it faster than we have been. Audiences need more from us to keep them engaged both in person and virtually, and we need to deliver. Fortune favors the bold, who will be the first to try new things and shake up the status quo?”‍

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Read the full story here.