Are you ready to step up and become the strategic architect your events need? In today's digital age, face-to-face connections are gold. That's why corporate and association events are becoming the crown jewels of organizations across the board.

Brent Turner, EVP of Strategy and Solutions, and Paula Grayson, EVP of Client Service Delivery and Operations, will host a breakout session at PCMA Convening Leaders: Think Like a Product Marketer to Optimize Your Event’s Business Impact on Monday, January 13, at 3:15 pm CT. 

Join Brent and Paula to learn how to embrace the mindset of your peers in product marketing to unlock your event’s full business impact. By sharing benchmarks, completing data-driven exercises, and engaging in real-time polling, you'll tackle key questions head-on, visualize industry trends, and apply business school-inspired frameworks to your events. Walk away with practical and strategic insights for pricing, audience acquisition, registration, and more. Don't just plan events—build experiences that drive results. 

Attend their session to learn how to:

• Leverage the latest marketplace benchmarks and strategic pricing models to balance attendance and revenue goals.
• Apply product marketing principles, like defining your Total Addressable Market (TAM), to set focused, realistic attendance goals.
• Develop attendee-first value propositions that deliver real, differentiated value to fuel demand and sell tickets.

Convening Leaders brings the PCMA community together for four days of exploration, engagement, and evolution. From January 12-15, 2025, at the George R. Brown Convention Center in Houston, Convening Leaders invites event professionals to “go beyond your orbit” to shape our industry’s future, together. 

Learn more and register here.