Giving Attendees What They Want: Immersion, Interaction
Caryn on Experience Design CIT
Today’s corporate event design is teeming with creative ideas that “wow” attendees and give them what they want: immersion and interaction.
Caryn Mambro, Opus Agency’s Chief Creative Officer, explains to Corporate & Incentive Travel, "Culturally, beyond events and marketing, the zeitgeist has moved into an era of maximalism. Bold colors. Complex, layered designs.”
She shares that the creative team at Opus Agency is designing “bold, dramatic, festival-inspired events and experiences to keep the energy and engagement at an ultimate high.”
Read the examples and see what others had to say in this Corporate & Incentive Travel article.
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