Miriam Agrell, chief production officer, Opus Agency, Berkeley, California:
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What stands out: To Agrell, it’s all about curiosity and a desire to learn. “So much has changed and will continue to change in our industry that we cannot bring people on board who are not insatiably curious," she says. She also points out the necessity of hard skills, like “experience in broadcast creative and production, experience supporting clients through continued change, and experience getting the most out of every dollar of your budget as prices and expectations go up and the budgets don’t follow suit.”

Beyond that, Agrell is looking for people who have been exposed to many different facets of the planning process. “Projects are more interconnected than ever, and we need staff that have a healthy appreciation of what their collogues are dealing with to bring the best to our clients,” she explains.

Red flags: Agrell keeps an eye out for people who say they “never” want to produce another hybrid or virtual event. “They are here to stay,” she notes. “They don’t need to be your passion or even your area of expertise, but you must be ready to embrace the change.”

Read the full story here.

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